Case Study: PivotStor, Inc.
PivotStor, an early stage start-up, is a global designer, developer, and distributor of mission critical email security and data management software as well as data storage products to the traditionally under-served small- and medium-sized business (SMB) marketplace.
PivotStor solutions are dedicated to providing an assembly of best-in-class data protection solutions in hardware, software and storage automation. The product is distributed through a network of OEM's, system integrators, and VARs, throughout all English-speaking countries.
Key Responsibilities
- Business Development
- Sales (Domestic and EMEA Reseller Channel)
- Operations (all aspects)
- Engineering (interoperability testing & QA)
- Marketing (all aspects)
- Finance (all aspects)
- Product Management
- Public Relations
Key Achievements
- Business Development
- Establish global Business Development related to Strategic Partnerships and reseller channel Sales
- Create Strategic Alliance and cooperative business and technical relationships with leading Storage, Networking, and related hardware providers
- Sales
- Develop channel sales partnerships and infrastructure for US and EMEA channel
- Reseller training and certification programs
- Established 2-tier distribution channel for US sales
- Establish strategic sales partnership with Staples Technology Solutions
- Operations
- Implemented Logistic from factory in Asia and Germany facilities to US distribution
- Establish pre & post sales support infrastructure, including on-site repair
- Established order processing and service procedures
- Engineering
- Established interoperability lab for Qa test for Email Archiving and Tape automation solutions
- Marketing
- Initiated Demo/Seed program for EMail Archiving solution
- Manage Google Ad/SEO program
- Email awareness and E-commerce program
- Launched global website
- Development and Implementation of Corporate Branding, Sales Collateral, and Go-to-Market launch plans and strategies
- Tradeshow management and industry event planning
- Create Sales Channel Partner Training, Promotions and Co-op/MDF programs
- Finance & Legal
- Day-to-day operational and financial management of the business.
- Manage key professional service relationships to include banking, accounting, legal and insurance.
- Develop short and long-term strategic plans and financial goals.
- Accounting, Financial Analysis, Corporate Treasury, Cash Management, Investments, Operations, Human Resources, Procurement, Payroll, Facilities, and Order Administration staffs
- Corporate Communication / PR
- Managed press and analyst related to articles, blogs, TV and product reviews
- Received numerous awards and TV placements
- Product Management
- Establish MRD(Marketing Require Documents) and Roadmap for Email Archiving Solutions
- Providing product introduction and launch requirements for tape automation and Email Archiving solutions
- Competitive Market Research
- Public Relations
- Development and implementation of multi-national corporate communications strategy
- Product Review and on-line article placements
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- PivotStor, Inc.
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- Seal Shield Corporation
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