Case Study: Newton Peripherals, LLC
Newton Peripherals designs, develops and manufactures the MoGo family of products, including the award-winning MoGo Mouse, a wireless, Bluetooth-enabled, rechargeable mouse specifically designed for mobile computing users. The organization officially unveiled the MoGo Mouse at the CES International conference in January 2006 in Las Vegas. The "MoGo Mouse" is protected under U.S. Patent No. 7,233,319 and "MoGo Bluetooth® Adapter" technology is patent pending.
MoGo Mouse BT™ is the business card-sized mouse that stores and charges inside your laptop computer's PC Card slot. MoGo Media Mouse X54™ is a combined wireless multimedia remote and mouse that stores and charges inside your laptop's ExpressCard/54 slot and MoGo Presenter Mouse X54™ is a combined wireless presenter and mouse that stores and charges inside your laptop's ExpressCard/54 slot. The MoGo Talk™ for iPhone is the first Bluetooth headset that can charge with your mobile phone and is capable of delivering superior audio quality in an ultra-thin (5mm) design. Mogo Talk's folding earpiece lays completely flat, enabling it to store and charge on the back of a mobile phone or inside a laptop. The MoGo Talk earpiece is specifically designed to comfortably fit inside your ear, not around a clunky speaker like other Bluetooth headsets.
Key Responsibilities
- Business Development
- Sales (OEM, DMR, Promotional and channel - Domestic and EMEA)
- Operations (logistics, purchasing)
- Engineering (interoperability testing)
- Marketing (all aspects)
Key Achievements
- Marketing
- Initiated Demo/Seed program for mass awareness program
- Manage Google Ad/SEO program for increase sales for on-line store
- Email awareness and E-commerce program
- Create and Maintained Mogo Affiliate Program
- Developed partnership with leading "skins" company for MoGoSkin's
- Launched global website and maintained related to products and Ecommerce
- Sales
- Developed and Maintained on-line E-Commerce store, www.mogostore.com, in 42 countries
- Coupons, Discount programs, Promotions, etc.
- Develop channel sales partnerships and infrastructure for US and EMEA channel
- Developed OEM partnership
- Operations
- Management Logistic from factory in Asia to US warehouses
- Assisted in procurement process related to cost reduction programs
- Corporate Communication / PR
- Managed press and analyst related to articles, blogs, TV and product reviews
- Received numerous awards and TV placements
Other Case Studies:
- BakBone Software, Inc.
- Seagate/Certance
- Newton Peripherals, LLC
- ClientShop, Inc.
- JMC Management, Inc.
- PivotStor, Inc.
- MojoPages, Inc.
- Leads99, Inc.
- Espion International, Inc.
- Seal Shield Corporation
- La Jolla Cove Investors
- Inetcam, Inc.
- Data Protection Solutions Arco
- Quantum Corporation